Just in case you were not aware...
STACKED™ WITH DANIEL NEGREANU DEALS TO RETAIL
The Next Generation of Poker Has Arrived with Learning AI, Sanctioned Online Tournaments
MTV Presents: STACKED Poker Television Special to Air on MTV2 on June 2nd and on MTV on June 3rd
For Immediate Release:
New York, NY – May 31st, 2006 – Myelin Media, LLC, a publisher of interactive entertainment software, today announced that their Texas Hold ‘Em game, STACKED™ with Daniel Negreanu, has shipped to retail outlets throughout North America. A breakthrough Texas Hold ‘Em video game, STACKED steps to the table with a powerful hand of groundbreaking artificial intelligence, massive online multi-table tournaments and involvement from seven of the most celebrated professional poker players in the modern history of the game. Rated T for Teen by the ESRB, STACKED is available for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft, and the PC, and carries a suggested retail price of $29.99. In addition, MTV will be airing a half-hour special premiering on Friday, June 2nd at 9 PM on MTV2 and Saturday, June 3rd at 9 PM on MTV entitled, MTV Presents: STACKED Poker, to support the release of the highly anticipated title.
“STACKED is the perfect way for a beginner to learn poker,” said Negreanu. “It won’t disappoint the advanced players either, especially when they have to face off against me!”
“STACKED brings the excitement and strategy of professional poker into your home,” said Ken Woo, producer at Myelin Media. “Whether playing alone against the game’s realistic learning AI or online against real world opponents, you will feel the same exhilaration with every big bet, bluff and victory as if you were at the final table of a high stakes tournament.”
“MTV Games was formed with the vision of creating and promoting original video game IP and unique gaming experiences that encapsulate the passions and interests of the MTV audience,” said Jeff Yapp, EVP, Program Enterprises. “STACKED represents the first true MTV Games 360° initiative by delivering a video game experience, television special and an online component with the Stacked Masters multi-table tournaments.“
About MTV Presents: STACKED Poker
MTV Presents: STACKED Poker is a half hour special premiering on Friday, June 2nd at 9 PM on MTV2 and Saturday, June 3rd at 9 PM on MTV. The program gets inside the breakout phenomenon of professional poker and highlights the launch of STACKED™ with Daniel Negreanu. Negreanu stars in this half-hour special with his unique brand of strategy, intuition and charisma. Shot on location at The Aladdin Resort and Casino in Las Vegas, MTV Presents: STACKED Poker takes viewers through an explanation of the video game, STACKED, an introductory game of poker with Negreanu, then he faces a group of college age competition, competes against some of the world’s top ranked poker players and ends the show by sitting down at a table with special celebrity guests, Ryan Cabrera and Benji from Good Charlotte, to pass on some of his poker expertise. Throughout, Daniel will occasionally “freeze frame” and address the audience with his unparalleled insights into poker strategy, player tells and insider tips.
The special also kicks off a once in a lifetime opportunity for MTV viewers. The STACKED Masters Tournament is a series of STACKED Multi-Table Tournaments, to be played live online. Four players who meet certain eligibility criteria may be cast to participate in the MTV STACKED Masters Showdown Special. Participants in the special will be flown to Las Vegas, where they will face off against Daniel Negreanu at the final table, for a chance to prove their poker prowess against the best in the business.
About STACKED
The premiere Texas Hold ‘Em video game, STACKED utilizes an advanced learning artificial intelligence system that devises new strategies for victory as it learns more about each player’s individual style of play. As the player progresses through the game, the AI will become more sophisticated, as it builds a profile of weaknesses and attempts to exploit them, helping the player to learn and become a better overall player. As they progress through the game’s career mode, players will encounter seven of poker’s most decorated pro players: Josh Arieh, Jennifer Harman, Erick Lindgren, Juan Carlos Mortensen, Evelyn Ng, David Williams and Daniel Negreanu himself, each with a custom AI bot that matches their real-world play style. Players can access the game’s Poker School mode at any time to learn from nearly an hour of video tips and strategies from Daniel Negreanu, covering all aspects of the game from basic rules to advanced guidance for tournament victory.
STACKED lets players compete online against the best players in the world in a unique multi-table tournament system known as STACKED Masters. Sanctioned tournaments will be regularly announced through the game’s official web site, and players with the necessary online ranking can participate to go head-to-head against hundreds of the game’s best players in a ladder based tournament system and seize their place in the STACKED Hall of Fame. Players can also choose to create their own custom online tournaments as well as smaller individual games with friends.
For more information about STACKED with Daniel Negreanu, please visit stacked.mtv.com.
About MTV Games
MTV Games is dedicated to producing and marketing unique interactive entertainment experiences that resonate with MTV's audience. Through strategic partnerships with a range of videogame publishers and independent developers, MTV Games creates, supports, and participates in the success of a diverse slate of innovative console, handheld, and PC titles for both hardcore and casual gamers. Titles released under these partnerships receive multi-platform promotion across MTV's properties worldwide, including MTV, MTV2, mtvU, and mtv.com, leveraging MTV's unique brand and marketing capabilities to maximize sales. In addition, MTV Games collaborates with its partners on soundtracks, in-game advertising sales, and development of complementary television programming.
About Myelin Media
Myelin Media, LLC. is a privately funded entertainment software publisher headquartered in New York City. Established in March 2004, Myelin aims to bring unique game content to consumers by empowering developer creativity. Visit www.myelinmedia.com for more information.
© 2005 Myelin Media, LLC. All rights reserved. STACKED is the trademark of Myelin Media, LLC.
Xbox is the registered trademark of Microsoft Corporation in the United States and/or other countries.
“PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately).
All other trademarks are the property of their respective owners.
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Media Contact:
Bryan Lam
Kohnke Communications
415-777-4000
bryan@kohnkecomm.com
Jeff Castaneda
MTV / MTV2 / MTV Games
212-846-6774
jeff.castaneda@mtvstaff.com
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